Wednesday, January 29, 2014

The 4 Don’ts of Online Marketing

When it comes to online marketing, it is important to understand what you need to do, and what you might be doing wrong. A lot of people are still practicing outdated SEO tactics, which can completely destroy your website. It is important to know how to effectively market your website to gain the right traffic. Here are the 4 Don’ts of online marketing, so you can work on avoiding them. 

Failure to Upload Content 

We see this happening all the time. People spend a great deal of time and money creating a great website, but they don’t end up doing anything with the site. You need to schedule a time each day to upload new content to your website. This will help to make your website friendly to the customers, and to the search engines. If you don’t post on your website often, it shows the customers that you don’t have a productive business, and they are less inclined to follow your website. 

Poor Content 

Here is another common problem we see happening a lot: companies fail to write quality content. When Google released the Penguin and Panda updates, their goal was to cut down on all the poor quality and spammy content. If you aren’t spending time researching your content and providing your readers with valuable information, you will lose them, and you will be penalized by the search engines. Never duplicate content, and work hard to create unique, informative, original, and engaging blog posts.

Wasted Websites

If you have created several websites, but you aren’t seeing a lot of traffic, you might try to abandon ship. Giving up on a website will have some consequences, as it already has domain authority. An older website is always favored by the search engines compared to a new website. Don’t give up on your website, take the time to redesign the site, create a site map, upload new content, market through social media, and try spending more time on your site before you give up on it.

Failure to Market

Too many companies forget to market their website. A quick upload to Facebook and Twitter will not be enough to captivate your audience. You need to take the time to properly market your website if you want to see an increase in the rankings. Use social media to market your website, and remember to spend some time with local search marketing. Local directories help to boost your rankings, and give you a solid customer base to work with.

Use these 4 Don’ts of online marketing to avoid having your website fail. With the right time and investment in your website, you will start to see a boost in the traffic and overall revenue stream.

Wednesday, January 15, 2014

How to Maintain an Air Conditioning System

Keeping your homes AC system working effectively is one of the best things you can do to prevent expensive repairs in the middle of the summer. If you need to replace your air conditioning in Georgetown, it is important to have multiple companies to contact. You need to make sure you have the right company to work with to prevent expensive emergency repair costs. Prevention is one of the best things you can do to keep your system running efficiently. Here are some tips to help you properly maintain your AC system. 

Change the Filter

This is a simple thing you can do to maintain your air conditioner. Find out what the size of your air filter is, and replace it with a new one. Some air conditioners will have a washable filter, which simply needs a rinse before being put back in place. A dirty, clogged air filter can reduce the efficiency of your air conditioner by 5% to 15%. Keeping your system clean will allow healthy air to pass through the home, reducing problems with asthma and other breathing concerns.

Clean the Coils

The other area of an air conditioner that becomes worn out is the evaporator and condenser coil. They need to be replaced if they are older and have a lot of excess dirt on them. You need to make sure you are properly cleaning them to prevent issues with the coil collecting dirt. Too much dirt will increase problems with the coil absorbing heat. The outdoor coils will also struggle to work properly due to the dirt that collects on it.

Trim the Trees

Keep the trees and other greenery trimmed back from the air conditioner. If they are too close to your air conditioner, they can end up causing serious problems. They can drop leaves and twigs on the air conditioner, causing blockages in the condensate drains and coils. The other concern is the twigs blocking the coil fins from working correctly. They can easily dislodge a coil fin, causing major damage.

Call a Professional 

 The best way to maintain your air conditioning in Georgetown is to hire a professional to service it twice a year. Have them check on the system in the spring before you are ready to turn it on for the season. They can make sure the system is working properly, and will charge the Freon. In the fall, they will prepare the air conditioner for winter, preventing issues with frozen lines that can break and cause a water leak in the home.
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