Wednesday, August 7, 2013

A Website Is Essential for New Businesses

As a small business, you know that expenses can get out of hand very quickly, especially if you try to do everything that everyone says is critical. Advertising, websites, and employees are among the expenses that may seem more or less optional depending on your business. However, they are also essential if you hope to grow your business and have time for life outside of a business. A website is important if you want people to know about what you do, but website hosting should not break the bank.

Building a Site

There are plenty of programs that can help you with building a website. Many will even host a subdomain for free. The problem with these subdomains is that they do not get the same respect as a straight up .com, .net, or other dot address does from the search engines. If you have a website, you want to make sure that it can be found easily by search engines like Google, the number one search engine in the western world and it’s not even close, and Yahoo!

The other problem with subdomains is that you are asking people to remember something that is not essentially a part of your business in order to find your business. It is so much easier if you have an address that can be easily typed into the address bar without having to worry about symbols or additional dots. 

This is where website hosting comes into play. Companies that host websites are responsible not only for your domain name, but also for uptime of your website and to a lesser extent search engine optimization. They generally charge a monthly or yearly fee, and the longer that you sign up for the website, the more likely it is to be picked up by search engines. It will also cost you less to buy time in bulk. Your website is important to your business and to its reach. Having the right web host will increase your chances of being profitable and of surviving in the competitive marketplace. Do it the right way and do it inexpensively.

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